Proper product packaging is essential for young businesses involved in the production of diverse consumer goods. Basically, the choice of packaging will determine the appeal of the pertinent product to new clients and returning customers. In addition, the choice of package will affect the quality of the goods and even the shelf life. One of the most ideal forms of plastic packaging for retail goods is containers.
Plastic containers are favourable because they are highly versatile. In addition, they provide extensive protection against mechanical impact, environmental degradation and general contamination. However, the quality of this type of packaging and the subsequent effect in the market is not homogenous. Therefore, consider these simple factors to ensure that your plastic container choice is ideal for your business.
Container Material Choice
There are numerous types of plastic materials which are suited for production of plastic containers. However, their specific properties are different, so their performance in retail packaging can vary widely. Therefore, you should compare your packaging requirements and specific goods with the available plastic materials before making your decisions. Ideally, you should discuss the desired performance characteristics with your manufacturer or supplier.
Tensile and compressive strength is important for your retail containers. This aspect will ensure that the packaging is not damaged during transit or due to accidental falls. If your company handles chemical or liquid products, you should check the level of corrosion resistance and porosity respectively. Other useful factors to consider during material selection include abrasion resistance, thermal performance, clarity, pressure resistance and flexibility.
Proper covers and seals are crucial for plastic packaging of retail goods. Generally, the right option will prevent contamination and degradation of your product which could interfere with its effectiveness. This will also prevent leakage of the goods and promote retention of fragrance, aroma and freshness. Additionally, the seal is critical in providing evidence in case of tampering, and it will extend the shelf-life of your product. When choosing your packaging container, it is important to inquire about the design and material options available for caps and covers. In addition, ensure that there are suitable seals to complement the plastic covers.
Container Customisation and Branding
Finally, you should evaluate your plastic container packaging with respect to your business brand. It is advisable to choose custom container designs which can easily be recognised as a crucial part of your growing business. Additionally, you should ensure that the brand name and other details are clearly outlined in the container mould or at least, the attached label.